Inspector Recruiting Hub
A targeted, high-conversion landing page redesign for exo's public transit inspector recruiting campaign. Designed and integrated to be welcoming and informative, the new layout transforms overwhelming text into a seamless application process.
Role
UI/UX Designer & Integrator
Company
exo (Réseau de transport métropolitain)
Tools
Figma, HTML/CSS
Timeline
Fall 2025
The Problem & Solution
The poblem: The original recruiting page was a tedious, overwhelming wall of text. It required excessive scrolling, making it difficult for potential applicants to find critical job requirements.
The solution: A conversion-focused redesign that broke dense information into interactive, digestible components, creating an engaging recruitment hub that prioritizes visual hierarchy.
Process & Product Thinking
Designing with constraints: Rather than building from scratch, the strategy was to rapidly deploy a fresh, targeted layout by manipulating and modifying existing component pieces.
Adapting established structures: Transformed the underlying architecture of an existing inspector information page to efficiently accommodate the new recruitment content, ensuring strict brand consistency while eliminating the need for new-new development.
Key Features & User Workflows
Streamlined candidate journey: Restructured the information architecture to surface key job benefits immediately and introduce clear, highly visible calls-to-action, eliminating friction and cognitive overload for applicants.
Key Takeaways
Working efficiently within an established design system demands creative problem-solving to adapt existing components for entirely new, high-conversion campaign goals.
Prioritizing clear content hierarchy and digestible visual chunks is just as critical as aesthetics when designing for specialized recruitment targets.